Convert your numbers to customers

You have issues converting your numbers to customers? This is for you.

Conversion in Sales refers to the act of persuading someone(Lead) to take a desired action, in this case, persuading the person to make a purchase. In sales, the process of ‘persuasion’ can take many forms. So you have to do anything to can to nurture the interest of your leads until they buy from you.

The richest people online are not the people who have the most followers but, the people who can convert their followers into customers.

Since conversion is a must. We understand that, it is not just about gathering millions of people on a platform that guarantees that you will make money, I have been able to identify some additional psychological tips to help you convert

1. Properly articulating the benefits of your offer: When people fully understand that your offer would be beneficial to them, that would leave them with the option of buying from you.

2. Perceived value must be greater than the price: When your offer is such that makes people believe that what you stand to gain is a lot more than the amount they are paying for, you are likely to convert.

3. Expert positioning: People would be most pushed to buy from one who positions himself as an authority in the field.

4. The price must be right for your audience: It is almost useless to sell high-ticket products of 1Million Naira to secondary school students. Understand your audience and set the price to match their purchasing ability.

5. Urgency: Create urgency around your product and make people feel like if they do not buy from you urgently, there is something they stand to lose.

6 Scarcity: Offers that are hard to find will attract more patronage.

7. Testimonies: Testimonies from your former students or other clients help to boost your conversion ability.

8. Other expert’s recommendation or approval.

9. Constant repetition and reminder. AKA Follow-up: You must not be tired of following up.

10. Bandwagon effect. The use of numbers to pull more numbers. Educate yourself.

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